Young Soles Goes Camping For Spring Summer 2018
Young Soles, the award-winning luxury children’s footwear brand, is pleased to announce that its SS18 range is now available on the high street and online.
Adding to its 80 plus selection of stockists worldwide, Young Soles has expanded in the US market, doubling its number of stockists, and has seen rapid growth in the Far East which now accounts for nearly half of all its shoes sold worldwide. JADA and Platinum winner of the best children’s footwear brand at the 2017 Junior Design Awards and in the Smallish Design Awards 2017, Young Soles continues to be recognised as one of the most exciting children’s footwear brands on the market.
The SS18 collection continues the theme of evoking childhood memories, staying true to its brand ethos of bringing British heritage and contemporary styling to children’s shoes. For this season’s photoshoot, Young Soles took a vintage VW campervan to Epping Forest and pitched a tent.
Founder, Louise Shill, shares the inspiration behind her latest collection: “I loved camping when I was a kid. For our lookbook we sourced a vintage tent and sleeping bags and set up camp in the tufty grass of Epping Forest. Creating an early 90’s festival vibe, the models wore bucket hats and oversized straw Stetsons, rolled up trackies, dungarees, short shorts, slogan t-shirts and they played until the sun went down!”