Young Soles goes Cool Britannia for its Autumn Winter 2017 Collection
Young Soles, the award-winning luxury children’s footwear brand, is pleased to announce that its Autumn Winter 2017 collection is now available for purchase on the high street and online.
Staying true to the brand’s ethos of bringing British heritage and contemporary styling to children’s shoes, Young Soles Founder, Louise Shill has gone back to the indie-inspired era of the late 1980s and early 1990s to evoke “Cool Britannia” childhood memories.
Influenced by the rise of non-branded, locally-produced fashion and vintage clothing during this era, Shill, describes her inspiration: “For me, “Cool Britannia” summons up the music of Oasis, Blur, Pulp and Suede, lots of denim and second hand stores, zip-up tops and suede shoes.”
She continues, “For the shoot, we took up residence in a housing estate in east London for a few days, attempting to re-capture the effervescence of the youth at the time as they enjoyed thecultural renaissance that was taking place in London and across the UK.”
View the collection here.