Building an online press kit for Radisson Blu
Keeping consistency and content up-to-date for hotel press kits is one of the biggest headaches for hotel communication and PR teams. Let alone the hours spent collating content and sending emails in response to journalist requests for facts, images and press stay enquiries…
We have created a solution to meet this need for the Radisson Blu hotel brand in the UK, Ireland and Western Europe Area. A fully customisable online media room which hosts dedicated, individually downloadable hotel press kits, PR contact details and automated media stay request forms – all developed to provide a consistent experience and help ensure that content is easily accessible and, most importantly, up-to-date.
Authorised users can update text and images and publish recent press releases or pull-in dynamic blog content for additional destination information.
Check it out here: http://www.radissonblu-media.com/