Stream | Deutsche Advertising
Following the corporate rebrand of Steigenberger Hotels AG to Deutsche Hospitality, which was launched back in October, we’ve been working with the marketing team at this international hotel group to develop themes and artwork for their corporate advertising programme.
Deutsche Hospitality, Steigenberger, Intercity, Jaz, brand, advertising, awareness, heirarchy, media, MPU, portfolio, hotels, website
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Deutsche Advertising

Following the corporate rebrand of Steigenberger Hotels AG to Deutsche Hospitality, which was launched back in October, we’ve been working with the marketing team at this international hotel group to develop themes and artwork for their corporate advertising programme.

The artwork, shown here, follows a creative ‘Unique Portfolio’ route, This route is about the DH brand hierarchy, showing Deutsche Hospitality as the parent brand for IntercityHotel, Steigenberger Hotels and Resorts and Jaz in the City, and provides an opportunity to demonstrate the group’s portfolio.

Published in Hotel Management International Magazine’s December issue, including an MPU on the magazine’s website, these ads will help further cement Deutsche Hospitality’s brand within the industry, the core focus of which is ‘German Precision, Global Vision’, while further work is going into developing the hotel brands according to the new DH brand hierarchy  to raise awareness of the group’s portfolio to consumers.

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