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We are a collection of senior consultants with over 20 years’ experience of working together. We offer a blend of broad skills that combine the best of branding, marketing and communications.
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Purpose

Defining a Purpose

Companies having a “purpose” is not a recent development, in fact all good branding agencies will tell you that a true brand is the definition of an organisation or product’s purpose. ...

Brand = Culture

Take a look through any Human Resources blog at the moment and there’s a particular theme that appears time and again, sometimes dressed up as employee engagement, other times as cultural innovation, but most typically as “Futureproofing the Workplace”....

Is it time that renewables and clean tech started telling a different story?

With Donald Trump undoing the clean power plan to “bring back jobs and reduce the cost of electricity” in the USA and the UK government slashing subsidies for renewable energy leading to a fall of 95% in investment in renewables, is it time for renewables and clean tech businesses to tell a different story?...

Branding & comms trends for 2017

We’re never happier than when discussing the role brand plays in communications. A coherent brand is what defines communications and shouldn’t really be done without, but what do we mean by brand?...

Websites 101

We get asked all the time “what do you think of my website?”. Our first reply is that you shouldn’t care what we think, that is unless we are your intended audience....

CSR vs Responsible Business

We get asked a lot about the difference between Corporate Social Responsibility (CSR) and Responsible Business....