Stream | The faces of Deutsche Hospitality
n this issue our work was focused on tying the look and feel, as well as the content, back to the company’s brand values - Passion, Caring, Tradition, Vision and Perfection - and how these relate to the people that make the organisation tick.
WIR, brand, Deutsche Hospitality, magazine, employees, engagement, storytelling, organisation, messaging, design, artwork, German, language, journey
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The faces of Deutsche Hospitality

Continuing our work with Deutsche Hospitality to roll-out their new corporate brand, we’ve just delivered the first issue of their employee magazine, WIR, for 2017.

 

In this issue our work was focused on tying the look and feel, as well as the content, back to the company’s brand values – Passion, Caring, Tradition, Vision and Perfection – and how these relate to the people that make the organisation tick.

 

Polaroid snaps of employees from across the business adorn the front and back covers, while stories inside take the reader on a journey through its latest corporate initiatives, award wins and responsible business activities. In depth features on rising stars include an interview with trainee chef, Mehari Yebyo, who arrived in Germany in 2014 after fleeing from Eritrea.
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