Stream | We are Stream. What we do.
As a team of senior communications professionals, we offer a fresh perspective and an objective view of our clients’ business needs.
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Brand

 

Corporate branding sits at the heart of everything we do. We believe that a corporate brand should be the foundation that enables an organisation to achieve its objectives.

 

Our strategic approach to corporate branding ensures that everything we do is grounded in the current and aspirational needs of an organisation. This is complemented by our creative solutions that ensure we engage all audiences.

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Culture

 

To make any lasting impact within an organisation, developing the culture is key. In our experience developing the way an organisation operates is the only way to truly drive change and this can only be achieved if it is embraced by all audiences.

 

Culture development needs to accompany any change in direction, from a new business strategy or a complete rebrand, to something simpler like implementation of a channel shifting programme or wellbeing at work. The key is that you are changing the way that audiences interact with an organisation to help achieve its strategic objectives.

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Marketing

 

Much like our approach to branding we believe that marketing requires a strategic as well as creative approach. The key to all good marketing is to identify and engage with audiences with a multi-channel strategy tailored to their preferences and behaviours.

 

From a simple brand engagement campaign to hosting an international conference, the critical components are knowledge, creativity and the capabilities to plan, create and execute audience specific, engaging and effective campaigns that achieve a strategic objective.

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Communications

 

If corporate branding sits at the heart of everything we do, then communications is our backbone. Whether it is strategic or emotive, visual or written, we are experienced communication specialists with a PR background and a strong belief in the power of content.

 

We still believe content is king. There is little point in being omnipresent across every channel if your content is poor. We believe that your content should not only tell or sell but also be communicated in a way that means your target audience will want to hear it, act on it and share it.

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Digital

 

More a channel than a discipline, in this ever-shifting landscape however it is important that an organisation uses digital to its benefit.

 

From online brand experience to email marketing to social media content, digital is a powerful touch point that can amplify and reward or can embarrass and destroy. It is critical for contemporary brand, culture, communication and marketing initiatives to optimise the power of digital and use it to help an organisation to achieve its objectives.

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